Arbitron

Back in February of 2014 Debbi and I were selected to join Arbitron ratings (who have since acquired by their competitor Nielsen and are now named Nielsen Audio).

I imagine back in the day that people in this program would need to note which programs they watched and when on paper and then mail them in. (I think I’ve heard of this, and no doubt someone who participated back in those days could explain in detail.) Today it’s different: You get a little device (“meter”) to carry with you which is connected to the cellular network, and it would listen programs you watch or listen to for a signal which identifies the program, and report back to its home base. All we had to do was charge it each night, and notify Arbitron if we were going on an extended trip away from home. Well, and not tell that we were in the program on social media while we were in it. (I doubt we told very many people at all, in fact.)

In return, beyond being counted directly, we also received a small check every month for our troubles. Coincidentally, we also signed up for Graze around the same time, and I noted that the checks we got from Arbitron would just about cover the cost of the Graze boxes. Convenient!

Debbi watches a lot of television in the background, especially police procedurals, while I tend to throw on sports. We also had some regular shows we watched. While I doubt I can remember it all, here’s a rundown of what we watched while we carried our meters:

  • I listen to public radio, and Debbi listens to country.
  • NCIS and NCIS: New Orleans. Probably also some NCIS: Los Angeles, though we have run out of gas on that show.
  • Doctor Who, of course.
  • The Big Bang Theory.
  • We started watching Elementary during that time. (Did I mention police procedurals?)
  • Ascension
  • Baseball and football.
  • And a random assortment of films which aired on cable.

Last September Arbitron contacted us that we had been randomly selected to leave the program – a little early, since we’d been told at the start that it would be at most a 2-year term. Apparently we’d been among the most diligent participants in the program. It was kind of weird for a couple of weeks to no longer be carrying our meters with us everywhere.

Anyway, it was a neat little perk for a while, easy to do, and maybe helping keep some programs we enjoy on the air. I rather wish we’d gotten a TiVo while we were in the program in order to support a few other shows, such as Person of Interest, which I’d been interested in but which aired at an inconvenient time slot to watch live. But, so it goes.